Workshop
Turn Conferences into Clients, Connections, and Real ROI
Beyond keynotes, I've developed an interactive workshop that transforms how individuals and organisations approach conferences, events, and networking. Pulling on experiences from 50+ conferences I teach about strategic relationship building that delivers measurable ROI.
After spending several years attending conferences and events, I started to realise most people don’t have a plan in place when attending something.
This blew my mind as conference spend is, well, expensive, and if done right, is a lucrative and long-term business strategy that yields incredible results and builds reputation.
Most if not all of the businesses I’ve helped scale throughout my career started with a strong event strategy - and with my own business it’s how I’ve managed to win and grow my client base.
This is when The Strategic Attendee took form.
Stop treating conferences like expensive days out of the office. Start treating them like strategic business investments.
In this high-energy, practical workshop, you'll learn the 3-phase framework that transforms conference attendance from hopeful networking into systematic business development.
Based on insights from 50+ conferences, you'll discover:
How to research and target the RIGHT connections (not just collect business cards)
Conversation techniques that open doors to real opportunities
Follow-up strategies that turn introductions into long-term business relationships
How to measure actual ROI from your conference investments
You'll leave with a personalised conference plan for your next event and proven templates for every step of the process.
Perfect for:
Business development professionals, entrepreneurs, consultants, networking avoiders, or anyone who attends conferences for business growth.
What you'll get:
Strategic Attendee Playbook, follow-up templates, conversation scripts, and implementation timeline.